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If you have been thinking of innovative online business ideas for a while and planning to start an online business venture, but the lack of technical knowledge has been holding you back, there is some good news for you. There are a number of automation tools that have hit the online market place in the recent past. These online business automation tools will help the online business owners in carrying out their business development activities in a structured and an effective manner. These automation tools were not available some five years back. These tools will help you in launching effective online marketing campaigns, keeping track of the prospective leads and getting in more traffic to the web site. Some of the tools that are widely used in online business development include
1. Auto responder for automatic relationship maintenance with the leads
2. Link tracking to track the quality of the incoming links to the business web site
3. Search Engine optimization tools for increasing the popularity of web pages by improving their search engine rankings
Auto responder
This tool will help you to respond to the different e-mail enquiries that would have reached your mailbox. The e-mail enquiries would be related to the product details and the different features available in the product and the benefits provided by the product. By installing the Auto responder tool, in addition to responding to clarifications raised by the customers, this tool could also be used to provide information related to the key features available in the product and also sending price lists to the prospective customers. These auto responders can be used to send automatic replies to the different clarifications and also to certain Frequently asked question in an automated manner. These auto responders are available as free software programs that are built in to the email system being used. Sometimes the web hosting company that hosts your business web site might also provide the auto responder software solution.
Link Building and Tracking
Users could reach your business web portal by using the links provided by the different search engines. In order to get in more customers, you have to closely track those links of the leads that has a higher probability of getting converted in to customers. In order to track such leads, you could make use of the link tracking and building solutions available in the online marketplace. These link building and tracking tools will be able to provide information related to
1. The contact information of the person who had visited the web site 2. Details regarding the social networking status of the incoming link owner in the form of their twitter and facebook user information 3. Sub domain information
Search Engine optimization tools
In order to improve the visibility of your business web site, your business portal should be ranked higher in the search engine result rankings. When your business portal is ranked higher, it will automatically appear in the first page of the search engine result. These tools will help you to:
1. Arrive at the right type of keywords to be used in the different pages of the web site 2. Arrive at the recommended key word density 3. Create a dictionary or metadata of keywords relevant to your business domain
By making use of these tools, your online business ideas will really become true one day and you will never regret about your lack of technical expertise in running an online business.
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